@article{074996627,
title = "Eclairages sur le marketing de demain: prises de décisions, efficacité et légitimité - Marketing for tomorrow: decision-making, efficiency and legitimacy",
author = "Salerno, F. and Benavent, C. and Volle, P. and Manceau, D. and Trinquecoste, J.F. and Vernette, E. and Tissierdesbordes, E.",
year = "2013",
journal = "Decisions Marketing (Bruxelles)",
number = "Bruxelles",
pages = "17-42",
issn = "0779-7389",
url = "https://eurekamag.com/research/074/996/074996627.php"
}