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Evolution of the market channels for fruits and vegetables

, : Evolution of the market channels for fruits and vegetables. Acta Horticulturae (25): 73-80

In spite of the fact that over the past 20 years a policy of 'organization' has been adopted in France for the marketing of fruit and vegetables to encourage homogeneity in marketing, the system is in fact becoming increasingly differentiated and heterogeneous. The forces of differentiation emanating from the trade and consumers combined have been stronger than the 'homogenizing' strategy of the authorities.

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