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Flower sales through non-traditional outlets


, : Flower sales through non-traditional outlets. Acta Horticulturae (25): 109-118

Flower consumption has increased very considerably in West European countries during the past ten years. Factors that have had an important bearing on this development are increasing prosperity and the increase in the urban population. Production has grown faster than demand and consequently there has been a tendency for prices of nearly all important floricultural products to fall in recent years.

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