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Generic advertising



Generic advertising



Oxford Agrarian Studies 6: 135-156



The market structure and the economic problems faced by 30 industries involved in generic advertising (e.g. eggs, bacon, fruit, dairy products, etc.) within the UK market are examined, including 7 cases where the relevant organisations were more concerned with country-brand advertising.

Accession: 000386777

Download citation: RISBibTeXText

DOI: 10.1080/13600817708423862

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