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Marketing implications of developments in consumption of horticultural products

, : Marketing implications of developments in consumption of horticultural products. Acta Horticulturae (77): 49-65

Since the 1940s consumption of fruits and vegetables in Europe has increased substantially, but in recent years demand has been slowing down. This paper outlines some general characteristics of consumer behaviour, and suggests appropriate marketing strategies to utilize the available potential.

Accession: 000426231

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