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Product development and product introduction of special horticultural fertilisers on the Western European market


, : Product development and product introduction of special horticultural fertilisers on the Western European market. Acta Horticulturae (40): 191-198

The development of special fertilizers for horticulture and their introduction on the European market are dependent on influences determined by the internal conditioning factors within the enterprise itself and by the external conditioning factors which affect the company from outside. The most important internal conditioning factors are the necessity to exploit fully available capacity as well as price policy and the procuring of the raw materials.

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