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Retailing florist crops through mass merchandising outlets: Rochester, New York, and Hartford, Connecticut


, : Retailing florist crops through mass merchandising outlets: Rochester, New York, and Hartford, Connecticut. Acta Horticulturae (55): 277-284

Detailed results of this study can be found in Research Report 75-8 (with the same title), Cornell University, which has already been abstracted in WAERSA (WAERSA 18,4074).


Accession: 000487662

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Related references

Goodrich, D.; Avermaete, U., 1975: Retailing florist crops through mass merchandising outlets: Rochester, New York and Hartford, Connecticut. Surveys were conducted in Summer 1974 to collect information on flower retailing in the Rochester, New York, SMSA and the Hartford, Connecticut, SMSA. A mail questionnaire with telephone follow-up secured sales information from possible florist cr...

Estes, E.R.leigh, S.P.well, J., 1977: Retailing florist crops through mass merchandising outlets in four Western Metropolitan Areas. Mass markets became important outlets for florist crops in the seventies. surveys were made in 11 metropolitan areas to assess the growth of mass markets and the impacts on various segments of the traditional florist industry. this report presents...

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