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Seasonal aspects of market segmentation


, : Seasonal aspects of market segmentation. Acta Horticulturae (40): 131-134

During the summer there is a large increase in the population of the south of France, due to the influx of tourists. These people provided a largely unsatisfied demand for fruit and vegetables. As an experiment, a local retail market was established in the region of the Gulf of St. Tropez in order to assess the demand.

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