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The performance of competing apple production areas evaluated by wholesalers - a case-study for the sales area of the Niederelbe (West Germany)


Acta Horticulturae (77): 267-277
The performance of competing apple production areas evaluated by wholesalers - a case-study for the sales area of the Niederelbe (West Germany)
This study of the Niederelbe production area shows the criteria by which wholesalers evaluate the efficiency of apple suppliers. The following criteria of performance rating are decisive for wholesalers: quality, reliability of deliveries, price, prepacking, and delivery time. Thus the hypothesis that the kind of physical distribution is one of the most important factors in influencing efficiency is confirmed.


Accession: 000548789



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