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The role of quality in the market and marketing of horticultural produce


Bayerisches Landwirtschaftliches Jahrbuch 54(1, Sonderheft): 96-110
The role of quality in the market and marketing of horticultural produce
Quality from the market point of view is defined as being not only a collection of properties which determine value but also a subject-object relationship between consumer and product.

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Accession: 000553587



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