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The role of quality in the market and marketing of horticultural produce

Bayerisches Landwirtschaftliches Jahrbuch 54(1, Sonderheft): 96-110

The role of quality in the market and marketing of horticultural produce

Quality from the market point of view is defined as being not only a collection of properties which determine value but also a subject-object relationship between consumer and product.

Accession: 000553587

Related references

Ostendorf, Hd, 1977: Role of quality in market and marketing for horticultural products. Bayerisches landwirtschaftliches Jahrbuch: 4 (special no 1) 96-110

Ford, G.W., 1967: The Common Market - the main marketing scheme for horticultural produce. Apart from certain horticultural products with special marketing requirements, most fruit and vegetables (including sub-tropical produce) come under a single main marketing scheme. This scheme and its development are outlined. Since 1962 there hav...

Brandt, S.A.; Ladeira, H.H.; Lapa, A.J.; Valle, J.R. do; Rezende, A.M.; Ribeiro, F.B.; Aad Neto, A., 1974: Estimates of losses during the marketing of horticultural produce in the Manaus market. Models are presented to specify and quantify the effects of selected variables on the level of losses of horticultural produce, including lettuces, capsicums, cabbages and tomatoes.

Mcglasson, Wb, 1990: Role of postharvest technology in the marketing of horticultural produce. Food Australia official journal of CAFTA and AIFST 42(4)

Jugale, V.B., 1999: Role of grower's organisations in marketing horticultural produce in Maharashtra. This study focuses on pomegranate marketing in selected districts of Solapur, Sangli, Satara, Ahmednaga and Pune, in Maharashtra, India. Cooperative unions have played a significant role in developing horticultural production. However, growers&apo...

Mandal, S.; Thompson, S.; Good, D.L., 1993: Illinois produce growers study - viability of South Water Market in Chicago as an outlet for marketing produce and analysis of net returns received through alternate marketing channels. Most Illinois produce growers do not participate in the wholesale marketing system. Instead, most concentrate their efforts on direct marketing of their produce via pick-your-own operations, roadside stands, farmers' markets, and contracting...

Donelius, H.G., 1974: Structural aspects of the market and their importance for the future market position of Swedish horticultural produce. The planning of change of a whole industry, in this case the Swedish horticultural industry, must be based on thorough knowledge of structural changes and change mechanisms. Important structural changes have occurred and been strengthened during t...

Kader, A.A.; Rolle, R.S., 2004: The role of post-harvest management in assuring the quality and safety of horticultural produce. Basic approaches to maintaining the safety and quality of horticultural produce are the same, regardless of the market to which this produce is targeted. This bulletin reviews the factors which contribute to quality and safety deterioration of hor...

Howarth, P., 1970: Horticultural produce marketing

Rickard, R.C., 1969: Marketing of horticultural produce in France. Fruit and vegetable production in France is valued at <pounds>500 million, including potatoes, i.e. 10 per cent, of total French agricultural and horticultural production. The Fifth Plan (1966-1970) dealt fairly specifically with the horticu...