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1981 PATA travel research conference proceedings. Relevant research: the key to profitable marketing. November 16-19, Taipei, Taiwan, Republic of China



1981 PATA travel research conference proceedings. Relevant research: the key to profitable marketing. November 16-19, Taipei, Taiwan, Republic of China



1981 PATA travel research conference proceedings Relevant research: the key to profitable marketing November 16-19, Taipei, Taiwan, Re ic of China: 200



The conference objectives were to: inform the travel industry of changing consumer profiles; encourage more dialogue between the travel researcher and data user or applier, particularly the marketing strategist; make travel research relevant to marketing needs; demonstrate the effective use of research data through case studies; and explore new research tools for marketing. 15 papers were presented on the above topics.

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