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Generic advertising

Generic advertising

Grocer 202(6466): 76-78

The article discusses the specific characteristics of generic advertising which aims to expand the total market for a product like cream, cheese, fruit, wool, eggs, etc. and its differences from ordinary brand advertizing.

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Accession: 000894842

Download citation: RISBibTeXText

DOI: 10.1080/13600817708423862

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