+ Site Statistics
+ Search Articles
+ Subscribe to Site Feeds
Most Shared
PDF Full Text
+ PDF Full Text
Request PDF Full Text
+ Follow Us
Follow on Facebook
Follow on Twitter
Follow on LinkedIn

+ Translate
+ Recently Requested

A marketing perspective of dairy product quality

A marketing perspective of dairy product quality

Dairy and Food Sanitation 2(7): 268-273

Product quality is briefly defined in relation to individual quality attributes, and the importance of the consumer's perception of quality is noted. Quality control is discussed in relation to milk products, and an overview is given of the manufacturing, storage, distribution and managerial factors determining quality.

(PDF emailed within 1 workday: $29.90)

Accession: 001038316

Download citation: RISBibTeXText

Related references

Understanding consumers' perceptions of product quality for lighter dairy products through the integration of marketing and sensory information. Acta Agriculturae Scandinavica Section C, Economy 1(2): 67-77, 2004

1st Brazilian Seminar on Marketing of Dairy Products, held during the 3rd National Dairy Product Congress, 22 July 1976. Revista do Instituto de Laticinios Candido Tostes 32(189): 1-64, 1977

Product labeling: a marketing perspective. Journal of Enterostomal Therapy 13(5): 175-181, 1986

Dairy product marketing. AFIA's 17th Annual Liquid Feed Symposium: Dallas Texas Sept 14-16-1987: 3, 1987

The health product: a social marketing perspective. Hospitals 58(12): 66-68, 1984

The future of dairy product marketing. New Zealand journal of dairy science and technology: 8 (4) 179-181, 1973

Dairy product marketing--facts and fallacies. Milk industry: 79 (8) 5-8, 1977

The marketing environment of the dairy product subcomplex. 2007

The economics of dairy product marketing in N. Ireland. 1985

Cyprus wine: another perspective - a product-based marketing analysis. International Journal of Wine Marketing 5(1): 75-88, 1993

Developing and marketing dairy product brands in Europe. British food journal3(4): 3-11, 1991

Dairy research for achieving excellence in product manufacture and marketing. Indian Dairyman 56(10): 102-105, 2004

Dairy-regulatory and marketing challenges, an Asian perspective. Australian Journal of Dairy Technology 58(2): 119-121, 2003

Quality requirements, quality control, and product marketing. REUR Technical Series FAO Regional Office for Europe ( 24): 49-51, 1993

Developing and marketing dairy product foods. 1. Frozen whipped cream. Quart. Bull. Mich. agric. Exp. Sta, 42: 4, 871-77, 1960