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Holidaytaking behaviour of applicants for the 1981/82 Let's go booklet



Holidaytaking behaviour of applicants for the 1981/82 Let's go booklet



Holidaytaking behaviour of applicants for the 1981/82 "Let' s go" booklet: 35



"Let's Go" continues to be a most successful promotion. The 1981-1982 edition generated an estimated half mill short-break holidays, 1.25 mill nights and pounds-sterling 25 mill to English hotels. Each of the 1127 participating hotels are estimated to have received pounds-sterling 22 000, on average, in direct revenue from the promotion, without taking into account revenue from such items as bar takings.

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