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How farmers' perception of advisers/consultants affect their use of those professionals

How farmers' perception of advisers/consultants affect their use of those professionals

New Zealand Agricultural Science 16(3): 155-156

The traditional approach in agricultural extension has been to seek ways of motivating farmers to change, based on behaviourist theories. The Personal Construct Theory (G.A. Kelly, 1955) of psychology is offered as a more meaningful alternative to understanding man, his problem solving and learning processes. 40 dairy farmers were interviewed about major learning projects which they had undertaken in a self directed manner.

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