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How liquid milk is promoted in American supermarkets



How liquid milk is promoted in American supermarkets



SMMB Milk Bulletin (Sept.): 10-11



This report of a study visit notes the following features: the use of large containers (gal and 0.5 gal) for packaging 90% of milk in US supermarkets in order to encourage housewives to use more milk; the trend towards imitation cream and packaging dairy cream in aerosol cans; and the high proportion of liquid milk consumed as a drink in the USA compared with Scotland (65 vs. 15%).

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