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How the possibilities for new market segments for a planned hotel in Lahti, Finland were investigated



How the possibilities for new market segments for a planned hotel in Lahti, Finland were investigated



Seminar on the importance of research in the tourism industry Helsinki Finland 8th-11th June 1983: 149-157



The City of Lahti offered a site for a new hotel in a city where there was already overcapacity of hotel rooms, and where the prospects of natural growth of tourism did not encourage construction of any new capacity. However, one of the local hotels decided to investigate whether they could find new and untapped potential for some new kind of hotel, without risking their own profitability.

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