Evaluation and action research in the production of extension media - Malawi. In: Training for agriculture and rural development 1982

Mtika, M.

FAO Economic and Social Development Series 26: 1-5


Accession: 001196237

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This is a brief description of the work of the Extension Aids Branch Evaluation and Action Research Unit within the Ministry of Agriculture in Malawi. The Branch coordinates and produces communication materials, and the Unit provides the vital link between the media producers and the target audience. In order to illustrate the Unit's work, a case study is made of its role in a recent afforestation campaign, in which it tested the efficiency of three types of media: posters, a puppet show, and leaflets.