Milk products: exploring methods to increase consumption


Dairy Field 166(4): 65-67


Accession: 001223390

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Data are given on changes in per capita consumption of milk products in the USA since 1960; between 1975 and 1981 there were decreases in consumption of whole milk, evaporated and condensed milk and butter, but strong increases in consumption of low-fat milk, yoghurt and cheese. Attitudes of consumers to milk and milk products are considered in the light of surveys by the United Dairy Industry Association. Projections to 1990 suggest that the market for low-fat milk will equal that for whole milk, but there will be a continued slow decline in the total market for both products; at the same time there should be some growth in the market for cream (heavy, sour and half-and-half).