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Special report no. 46. National tourist offices: the role and functions of an NTO abroad



Special report no. 46. National tourist offices: the role and functions of an NTO abroad



International Tourism Quarterly (2): 48-61



There has been widespread development of national tourist offices (NTOs), and most overseas representation in the tourism sector is now undertaken by NTOs. The article examines promotional expenditure abroad and considers the role and functions of the NTO.

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