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Direct marketing

Direct marketing

Espaces (81): 35-36

The techniques of direct marketing are little known and relatively undeveloped in the French tourism sector. Their potential impact on tourism is considerable given the weakness of traditional commercial distribution networks, the ineffectiveness of distributers, and the nature of tourism supply. A technical introduction is provided into the general principles of direct marketing, and into ways in which it is applicable to tourism and leisure.

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Accession: 001336922

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DOI: 10.0000/

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