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Exploring a new market

Exploring a new market

Recipes for success HCIMA Biennial Conference 1985, Bristol: 73-78

The marketing of a historic stately home, Leeds Castle in south east England, is discussed. The Leeds Castle Foundation was set up as a charitable trust in 1974 to secure the castle's future for the public benefit. The castle was not to be just a museum, but also a centre of active charitable work. Marketing of the castle's facilities was essential to avoid insolvency.

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