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Projected and perceived images of tourist destinations in Asia and the Pacific In: Issues in tourism research in the South Pacific. Proceedings of the meeting of the Sub-commission on Tourism in the South West Pacific, Christchurch, 23-25 January, 1983



Projected and perceived images of tourist destinations in Asia and the Pacific In: Issues in tourism research in the South Pacific. Proceedings of the meeting of the Sub-commission on Tourism in the South West Pacific, Christchurch, 23-25 January, 1983



Cahiers du Tourisme, Centre des Hautes Etudes Touristiques, Universite de Droit, d' Economie et des Sciences, Aix en Provence, B (44): 11-14



The study attempted to measure projected and perceived images of a selection of island tourist destinations: Bali, Fiji, Japan, Hong Kong, Penang and Singapore. Travel brochures were used to define the projected images, whilst data on perceived images were obtained from a sample of households in Christchurch, New Zealand. The reported perceived images were neither identical with, nor wholly independent of, the measured projected images.

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