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The marketing of fruits and vegetables in Greece. The case of the wholesale market in Athens



The marketing of fruits and vegetables in Greece. The case of the wholesale market in Athens



La commercialisation des fruits et legumes en Grece Cas du marche de gros d' Athenes: 192



From the observation that retail markets are increasing their share of the fruit and vegetable market at the expense of wholesale markets, this MSc dissertation employs a case study of the Athens market to identify the determinants of changes in marketing trends.

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