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The marketing of leisure services. Part I - introduction to marketing



The marketing of leisure services. Part I - introduction to marketing



Leisure Manager 4(9): 8-9



This series of articles will look at the components of marketing a leisure service: promotion, publicity, marketing research, production of a marketing plan, developing a marketing strategy for the services, market segmentation and elements of the marketing mix such as pricing. This first article introduces the marketing concept and considers some of the theory of the marketing of leisure services.

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