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The marketing of processed cassava in Nigeria: an insight



The marketing of processed cassava in Nigeria: an insight



Nigerian Journal of Development Studies 2(1): 93-102



The major features of gari (processed cassava) marketing in the Ogun State of Nigeria are investigated, to assess the degree of competitiveness. The market structure is examined in respect of entry into trade and extent of market information. Entry into the wholesale trade is revealed to be difficult. Wholesalers need some knowledge of (long experience in) the trade and of the local languages of producers and suppliers.

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