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A content analysis of the coverage of physical activity in two Canadian newspapers

A content analysis of the coverage of physical activity in two Canadian newspapers

International Review for the Sociology of Sport 21(2-3): 141-151

The 1981 Canada Fitness Survey offered guidelines for increasing participation in physical activity and improving outreach to groups that have low rates of involvement. In the light of this survey, two newspapers, one each from English and French Canada, are analysed to identify the Canadian print media coverage of recreational physical activity. Results indicate that in contrast to the extensive coverage of elite sport there is limited coverage of recreational activity.

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Accession: 001514349

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DOI: 10.1177/101269028602100206

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