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Australian VFR and repeat visitors to New Zealand - an initial study



Australian VFR and repeat visitors to New Zealand - an initial study



Australian VFR and repeat visitors to New Zealand an initial study:



The study is a response to suggestions that the VFR (visiting friends and relatives) and repeat visitor markets from Australia are becoming substantial, and that different marketing approaches may therefore be needed to reach these segments as distinct from first time 'holiday' visitors.

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Accession: 001533830

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