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Time and money spent on the mass media in an age of new communication technologies: a market study



Time and money spent on the mass media in an age of new communication technologies: a market study



Resources in Education 21(11): p.37



276 residents of Indianapolis, Indiana, were surveyed to determine how people might be changing media use and spending habits in a time of growing interest in video cassette recorders (VCRs), backyard satellite dishes, pay-TV, and personal computers.

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