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A postmodern paradox? Cheerleaders at women's sporting events

A postmodern paradox? Cheerleaders at women's sporting events

Arena Review 13(2): 124-133

In the USA, the presence of female cheerleaders at men's sporting events has come to be regarded as an integral part of the overall procedure. The traditional image of the cheerleader has become established as the male athlete's feminine supporter and the male spectator's sex symbol. However, the presence of cheerleaders at women's sporting events is contrary to all traditional notions of gender appropriate meaning.

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