EurekaMag.com logo
+ Site Statistics
References:
53,869,633
Abstracts:
29,686,251
+ Search Articles
+ Subscribe to Site Feeds
EurekaMag Most Shared ContentMost Shared
EurekaMag PDF Full Text ContentPDF Full Text
+ PDF Full Text
Request PDF Full TextRequest PDF Full Text
+ Follow Us
Follow on FacebookFollow on Facebook
Follow on TwitterFollow on Twitter
Follow on LinkedInFollow on LinkedIn

+ Translate

Cultural marketing and international competition. A case study of company and university strategies for technology transfer and product marketing between Sweden and China



Cultural marketing and international competition. A case study of company and university strategies for technology transfer and product marketing between Sweden and China



Rapport, Institutionen for Ekonomi, Sveriges Lantbruksuniversitet (8): 28



If cooperation projects between universities and businesses are to succeed, it is necessary that each party recognizes the specific needs of its partners. 'Cultural marketing' reflects the manner in which the parties may try to bridge the cultural gaps between values and perceptions, that exist in an international setting.

(PDF emailed within 1 workday: $29.90)

Accession: 001790234

Download citation: RISBibTeXText



Related references

Cultural marketing and international competition. 1988

Marketing boards in developing countries: the case of the Nigerian produce marketing company. Agricultural marketing for developing countries Vol2 of Proceedings of International Conference on Marketing Systems for Developing Countries INCOMAS Tel Aviv University, January 6-10, 1974: 156-162, 1976

Competition and efficiency in food marketing In: In search of better marketing. Report of Seminar sponsored by M.G. and Johnnye D. Perry Foundation and University of Missouri. Special Report, Missouri Agricultural Experiment Station (197): 16-19, 1978

Government technology transfer: the effective use of both push and pull marketing strategies. International journal of technology management = Journal international de la gestion technologique2(1): 85-94, 1996

The Marketing news international directory of the American Marketing Association and marketing services guide. 1992

A study of potted plants marketing problems for a Taiwanese company in China. Journal of the Agricultural Association of China 2(2): 115-129, April, 2001

Economic competition of marketing in rural areas: theoretical principles and empirical case studies on the variety of marketing forms for agricultural products in south west Germany. Erde 123(2): 153-170, 1992

Marketing faith and marketing practice: a study of product range policy in the Scottish food processing industry. Index to Theses Accepted for Higher Degrees in the Universities of Great Britain and Ireland 36(1): 122-123, 1987

Kiwifruit - a case for the international co-ordination of marketing strategies. Discussion Paper, Agribusiness and Economics Research Unit, Lincoln College, University of Canterbury (121, Vol 2): 230-246, 1988

Joint marketing of food; possibilities and limitations for operating the sales fund and the Central Marketing Company. Agrarwirtschaft 20 (9) 281-285, 1971

Joint marketing of food: opportunities and limits of the work of the sales fund and the (W. German) Agricultural Marketing Company. Agrarwirt-schaft. Hannover, 20: 9, 281-285, 1971

Transfer of Israeli technology: the case of food marketing and rural industrialization. Kidma 2(1): 10-19, 1974

Agricultural marketing for developing countries. Vol.2 of Proceedings of International Conference on Marketing Systems for Developing Countries (INCOMAS) Tel-Aviv University, January 6-10, 1974. Agricultural marketing for developing countries Vol2 of Proceedings of International Conference on Marketing Systems for Developing Countries INCOMAS Tel Aviv University, January 6-10, 1974: xv+202, 1976

Marketing and cultural tourism: a proposal for the marketing of Puebla's cultural heritage. Marketing Papers World Tourism Organization (1): 7-20, 2002

Raising generation 'A': a case study of millennial tobacco company marketing in Indonesia. Tobacco Control, 2018