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Customer service of floriculture suppliers in the Midwestern floral distribution channels: its relationship to retailer satisfaction and purchasing intention

Customer service of floriculture suppliers in the Midwestern floral distribution channels: its relationship to retailer satisfaction and purchasing intention

Dissertation Abstracts International A, Humanities and Social Sciences 50(4): p.1014

Survey research was conducted with a random sample of retail florists in the midwestern USA and floral mass marketers nationally to investigate customer service in floral distribution. A primary objective was to identify the domain of customer service in a perishable-product distribution channel and, in particular, the services performed by floral suppliers (wholesale florists, wholesale growers, and shippers) for their customers (florists and mass marketers).

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