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Expansion of beef exports requires more than promotion

Expansion of beef exports requires more than promotion

Feedstuffs 62(4): p.18, 42

The 1980s saw the US beef industry become a major player in the international scene creating an export market now valued at over $1000 million. To continue developing the market, the US cattle industry has to promote its product and overcome a variety of barriers in some difficult markets. Japan is the major export customer taking 70% of US beef exports.

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