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Milk, the white motor - the Dutch experience

Milk, the white motor - the Dutch experience

Milk Industry, UK 91(8): 42-43

Reasons are identified for a decline in per capita milk consumption in the Netherlands from 187 litres in 1950 to 82 litres in 1980, and a campaign launched to alter attitudes to drinking milk and reverse the downward trend, namely the 'White Motor' campaign, is outlined.

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