+ Site Statistics
+ Search Articles
+ Subscribe to Site Feeds
EurekaMag Most Shared ContentMost Shared
EurekaMag PDF Full Text ContentPDF Full Text
+ PDF Full Text
Request PDF Full TextRequest PDF Full Text
+ Follow Us
Follow on FacebookFollow on Facebook
Follow on TwitterFollow on Twitter
Follow on Google+Follow on Google+
Follow on LinkedInFollow on LinkedIn

+ Translate

Policy regarding use of brand names. Practices used by firms in the food sector and consumer reaction to use of a brand name

Revista de Estudios Agro Sociales (146): 113-135
Policy regarding use of brand names. Practices used by firms in the food sector and consumer reaction to use of a brand name
Giving brand names to products is an increasingly frequent practice. This study analyses company brand name policy in the Spanish food sector in regard to the number of brand names used and the adoption or not of a name derived from the company name. It than investigates whether name appeal is linked to familiarity of the brand name and its length. Two findings are highlighted. First, both brand formulants and length have a significant influence on the assessment of brand appeal.

Accession: 001912354

Related references

Brand Suicide? Memory and Liking of Negative Brand Names. Plos One 11(3): E0151628-E0151628, 2016

Drug firms use legal loopholes to safeguard brand names. Bmj 321(7257): 320-320, 2000

Determinants of brand switching the role of consumer inferences, brand commitment, and perceived risk. Journal of Applied Social Psychology 43(5): 981-991, 2013

Threats to brand integrity in the hospitality sector: evidence from a tourist brand. International Journal of Contemporary Hospitality Management 14(6): 286-293, 2002

Consumer-based brand equity and brand performance. The Service Industries Journal 28(4): 445-461, 2008

Measuring customer-based restaurant brand equity - investigating the relationship between brand equity and firms' performance. Cornell Hotel and Restaurant Administration Quarterly 45(2): 115-131, 2004

The tourist brand and brand policy in destination management. Part 1. Turizmus Bulletin 7(1): 47-53, 2003

Exploring the role of brand trust in the relationship between brand associations and brand loyalty in sport and fitness. International Journal of Sport Management and Marketing 3(1/2): 39, 2008

Generic drugs versus brand names: switching could save money. Generic drugs have to go through the same FDA approvals as brand names, so they have the same quality. Harvard Women's Health Watch 20(11): 3-3, 2014

The impact of labels and brand names on consumer choice at the retail market. Journal of food distribution research 21(1): 145-146, 1990