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Success of the 'Milk Energy' campaign rewarded at the IDF sessions in Copenhagen

Success of the 'Milk Energy' campaign rewarded at the IDF sessions in Copenhagen

Nordisk Mejeriindustri 16(12): 576-578

The joint Swedish/Finnish milk marketing campaign, 'Milk Energy', which aimed to increase milk consumption in the 14-20-yr age group, is discussed.

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Accession: 001959643

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