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Using multivariate techniques to understand hospitality outlet choice



Using multivariate techniques to understand hospitality outlet choice



Tourism research: expanding boundaries Travel and Tourism Research Association Nineteenth Annual Conference, Montreal, Quebec, Canada, June 19-23, 1988: 107-118



The use is discussed of joint space mapping, maximum likelihood estimation and multiple discriminant analysis in order to understand the reasons for diverse consumer choice of restaurants. An actual study conducted for Rustler Steakhouses in 1983 is described. It indicates that occasion-based mapping is an excellent way to portray competitive market structure for hospitality outlets.

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