+ Site Statistics
+ Search Articles
+ Subscribe to Site Feeds
EurekaMag Most Shared ContentMost Shared
EurekaMag PDF Full Text ContentPDF Full Text
+ PDF Full Text
Request PDF Full TextRequest PDF Full Text
+ Follow Us
Follow on FacebookFollow on Facebook
Follow on TwitterFollow on Twitter
Follow on LinkedInFollow on LinkedIn

+ Translate

Developing and marketing dairy product brands in Europe

Developing and marketing dairy product brands in Europe

British food journal3(4): 3-11

The development and marketing of dairy product brands in Europe in the 1990s is described, examining the key success factors which will enable dairy companies to survive, let alone grow profitably through to the millenium. The contribution of strong branding and new product development to commercial success is analysed, featuring some state-of-the-art approaches to segmentation and brand positioning which are likely to become critical to dairy product companies' success or failure in achieving their full added values in the 1990s.

(PDF emailed within 0-6 h: $19.90)

Accession: 002069209

Download citation: RISBibTeXText

DOI: 10.1108/00070709110002571

Related references

Developing and marketing dairy product foods. 1. Frozen whipped cream. Quart. Bull. Mich. agric. Exp. Sta, 42: 4, 871-77, 1960

Marketing research tool defines new product opportunities, repositions established brands. Food product development 13(5): 58,60, 1979

Brands or generics: the dilemma of pharmaceutical marketing in a developing country. Journal of Health Care Marketing 3(4): 27-37, 1984

Measuring sensory and marketing influences on consumers' choices among food and beverage product brands. Trends in Food Science & Technology 35(2): 129-137, 2014

Ultra-processed food product brands on Facebook pages: highly accessed by Brazilians through their marketing techniques. Public Health Nutrition: 1-5, 2018

1st Brazilian Seminar on Marketing of Dairy Products, held during the 3rd National Dairy Product Congress, 22 July 1976. Revista do Instituto de Laticinios Candido Tostes 32(189): 1-64, 1977

Brands as Product Coordinators: Matching Brands Make Joint Consumption Experiences More Enjoyable. Journal of Consumer Research 39(6): 1290-1299, 2013

Dairy product marketing. AFIA's 17th Annual Liquid Feed Symposium: Dallas Texas Sept 14-16-1987: 3, 1987

Dairy markets and marketing in Europe. Journal of the Society of Dairy Technology 46(3): 71-77, 1993

The future of dairy product marketing. New Zealand journal of dairy science and technology: 8 (4) 179-181, 1973

The economics of dairy product marketing in N. Ireland. 1985

Dairy product marketing--facts and fallacies. Milk industry: 79 (8) 5-8, 1977

The marketing environment of the dairy product subcomplex. 2007

A marketing perspective of dairy product quality. Dairy and Food Sanitation 2(7): 268-273, 1982

Dairy research for achieving excellence in product manufacture and marketing. Indian Dairyman 56(10): 102-105, 2004