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Differences between buyers and nonbuyers of organic produce and willingness to pay organic price premiums



Differences between buyers and nonbuyers of organic produce and willingness to pay organic price premiums



Journal of Agribusiness 9(1): 97-111



This paper assesses the market penetration of organic foods among California consumers. It analyses the factors that are conducive to the adoption of consumption patterns that favour organic food consumption, and focuses in particular on demographic, economic, and attitudinal factors that distinguish between buyers and non-buyers. Data were gathered through a survey of 1950 randomly selected households in three California counties; Marin, Sacramento and San Diego.

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Accession: 002072244

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