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Differentiating between high, spurious, latent, and low loyalty participants in two leisure activities

Differentiating between high, spurious, latent, and low loyalty participants in two leisure activities

Journal of Park and Recreation Administration 9(2): 1-17

Loyalty is conceptualized as having two dimensions: psychological attachment and behavioural consistency. This conceptualization suggests a four-cell paradigm into which leisure programme users can be categorized: high loyalty, spurious loyalty, latent loyalty, and low loyalty. Two samples consisting of golfers and tennis players were classified into these four categories.

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Accession: 002072873

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