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Estimating price elasticity for fresh flower bouquets sold in supermarkets

Estimating price elasticity for fresh flower bouquets sold in supermarkets

Hortscience 24(2): 386-387

A controlled pricing experiment was conducted in three rural and three urban supermarkets as a means of identifying consumer preferences for fresh flower bouquets. Impacts on consumer demand due to type of bouquet, location of store, day of week, and selling price were analyzed. Rural and urban consumers were found to exhibit different preferences for bouquets. Sales patterns throughout the week exhibited slack sales on Monday through Thursday, followed by a sharp increase on Friday through Sunday. Consumer demand for bouquets can be characterized as price-elastic.

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