+ Site Statistics
+ Search Articles
+ Subscribe to Site Feeds
EurekaMag Most Shared ContentMost Shared
EurekaMag PDF Full Text ContentPDF Full Text
+ PDF Full Text
Request PDF Full TextRequest PDF Full Text
+ Follow Us
Follow on FacebookFollow on Facebook
Follow on TwitterFollow on Twitter
Follow on LinkedInFollow on LinkedIn

+ Translate

Opinion leaders' knowledgeability and source credibility as communicators of technical advice

Opinion leaders' knowledgeability and source credibility as communicators of technical advice

Bangladesh Journal of Training and Development 4(2): 61-66

Extension activity has changed considerably in its character over the years and is now seen as a process of communication towards community development. This article describes a study, focused on determining the knowledge and source credibility of the opinion leaders in giving technical advice to small farmers. Data were collected in two phases, between April and May 1990, from the farmers of two villages of Akua Union of Sadar upazila under Mymensingh district.

(PDF emailed within 1 workday: $29.90)

Accession: 002176700

Download citation: RISBibTeXText

Related references

Differential credit source-utilization pattern among agricultural opinion leaders and non-leaders: farm level evidence from Bangladesh. Savings and Development 16(1): 23-41, 1992

Information source credibility of communicators and receiver s of agricultural information. 1974

The formal leader and his credibility as communicator of technical advice. South African Journal of Agricultural Extension 17: 15-21, 1988

From Leaders, For Leaders: Advice From the Lived Experience of Leaders in Community Health Sector Disaster Recovery After Hurricanes Irene and Sandy. Disaster Medicine and Public Health Preparedness 10(4): 623-630, 2016

Credibility of communicators and distraction as predictors of change in attitude. Psychological Reports 45(2): 479-488, 1979

Discussion on leaders in team nursing: young leaders' advice to new leaders. Kangogaku Zasshi 53(5): 468-473, 1989

Ethnic stereotypes: their effects on the perception of communicators of varying credibility. Canadian Journal of Psychology 23(3): 161-173, 1969

Effects of ego-involvement conditions on attitude change to high and low credibility communicators. Journal of Personality and Social Psychology 13(1): 31-36, 1969

Would a madman have been so wise as this?" The effects of source credibility and message credibility on validation. Memory & Cognition (): -, 2016

Source credibility in environmental health-risk controversies: application of Meyer's credibility index. Risk Analysis 21(3): 467-480, 2001

Elected leaders as key communicators of agricultural practices. Behavioural Sci. Community Dev., Hyderabad. 4: 1, 52-62, 1970

Characteristics of opinion leaders and non-leaders in differentially developed villages of Bangladesh. Bangladesh Journal of Agricultural Economics 18(2): 39-50, 1995

A conceptual analysis of opinion leadership, opinion leaders and elites. Indian Journal of Political Science. Delhi, 31: 2, 138-152, 1970

Key Opinion Leaders - SMi's Second Conference Knowledge Leaders. Idrugs 12(12): 770-773, 2010

Psychotherapy credibility ratings: patient predictors of credibility and the relation of credibility to therapy outcome. PsychoTherapy Research 24(5): 565-577, 2015