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Some cross-cultural patterns in tourist role preferences: a study of Greek and American tourist behaviors



Some cross-cultural patterns in tourist role preferences: a study of Greek and American tourist behaviors



World Leisure and Recreation 33(2): 33-37



In the last 20 years, a body of knowledge has been accumulating which indicates that there is nothing random or haphazard about what people do while on vacation. Yiannakis and Gibson (1988, 1990) identified 14 leisure based tourist roles and concluded that tourist roles reflect clear and distinct patterns with strong and stable linkages to motivation, age, sex and education. The article reports the findings of a study conducted among a random sample of 527 Greek subjects residing in Athens.

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