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Successful marketing practice: a literature review and checklist for marketing practitioners


Successful marketing practice: a literature review and checklist for marketing practitioners



International Journal of Wine Marketing 3(2): 23-32



DOI: 10.1108/eb017573

Effective marketing is widely considered to be of critical, if not overwhelming, importance to the achievement of competitive success. Organized around six key stages of the marketing process, a summarized review is therefore presented of the empirical research into successful marketing practice.

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Accession: 002235374

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