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The economic impact of college football games: a case study of the University of Alabama

The economic impact of college football games: a case study of the University of Alabama

Perspectives on tourism policy: 123-136

This chapter reports on a study which estimates the economic impact on Tuscaloosa County, Alabama, USA, of three football games held at Bryant-Denny Stadium on the University of Alabama campus situated in the county in the autumn of 1989. This study is part of a larger project which estimated the total impact of the university.

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