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Analytical methods applied to tourism

Analytical methods applied to tourism

Tourism marketing and management handbook (Ed. 2): 475-585

The analytical methods most relevant for tourism are introduced and explained. The techniques, which range from input-output and cost-benefit analysis to econometric and time series forecasting, and from analytic hierarchy process and expert systems to meta- and content analysis, are designed to provide tourism managers with the tools necessary for decision making.

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Accession: 002301123

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