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Anglo versus hispanic children's influence on parental purchase of cereal

Anglo versus hispanic children's influence on parental purchase of cereal

Journal of Food Products Marketing 1(3): 67-72

Children's influence on parental purchases of breakfast cereals was investigated by unobtrusively observing 15 pairs of Anglo and 15 pairs of Hispanic children and their parent(s) in the cereal aisle of Allentown, Pennsylvania, USA, grocery stores. Tabulation was kept on whether the child did or did not influence the purchasing behaviour of their parent(s). It was found that overall, children had a statistically significant influence on their parents' purchase behaviour (p <.01).

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Accession: 002301436

Download citation: RISBibTeXText

DOI: 10.1300/J038v01n03_08

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