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Basket analysis: a new way of studying short term effects of promotions in grocery retailing


, : Basket analysis: a new way of studying short term effects of promotions in grocery retailing. Basket analysis: a new way of studying short term effects of promotions in grocery retailing: viii + 87pp.

This study introduces scanner based receipt data as a new way of studying promotional effects in grocery retailing. The receipt mirrors the content of the shopping basket. Thus, receipt based analysis is denoted Basket Analysis. Receipt based data makes it obvious that the sales volume of a brand (or a product category) can be expressed as the product of the number of baskets containing the product, and the average quantity that these baskets contain.

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