+ Site Statistics
+ Resolve Accession
+ Subscribe to Site Feeds
EurekaMag Most Shared ContentMost Shared
EurekaMag PDF Full Text ContentPDF Full Text
+ PDF Full Text
Request PDF Full TextRequest PDF Full Text
Submit PDF Full TextSubmit PDF Full Text
+ Follow Us
Follow on FacebookFollow on Facebook
Follow on TwitterFollow on Twitter
Follow on Google+Follow on Google+
Follow on LinkedInFollow on LinkedIn

+ Translate

Basket analysis: a new way of studying short term effects of promotions in grocery retailing

, : Basket analysis: a new way of studying short term effects of promotions in grocery retailing. Basket analysis: a new way of studying short term effects of promotions in grocery retailing: viii + 87pp.

This study introduces scanner based receipt data as a new way of studying promotional effects in grocery retailing. The receipt mirrors the content of the shopping basket. Thus, receipt based analysis is denoted Basket Analysis. Receipt based data makes it obvious that the sales volume of a brand (or a product category) can be expressed as the product of the number of baskets containing the product, and the average quantity that these baskets contain.

(PDF 0-2 workdays service)

Order PDF Full Text


Click here to order any other PDF Full Text

Accession: 002308492

PDF Full Text: Submit

Submit PDF Full Text

No spam - Every submission is manually reviewed

Due to poor quality, we do not accept files from Researchgate

Submitted PDF Full Texts will always be free for everyone
(We only charge for PDFs that we need to acquire)

Select a PDF file:

Other references

Burgess N. C.; Hughes J. M. O.; Innes Ronald; Gleadowe John, 1983: Site investigation and in-situ testing techniques in Arctic seabed sediments. Proceedings - Offshore Technology Conference 15, Vol

Swenson, S., 2008: Neoliberalism and human services threat and innovation. Background The turn to neoliberalism in welfare policy suggests that human services need to be based on a market approach. The problem with this suggestion is that it presupposes marketing information such that service providers can market their...

Serra C, I.; Araya I, C.; Araneda P, J.; Serra C, V., 1995: Present situation of human hydatidosis in Chile. Two proposals for adjustment of under-reporting. Two systems for measuring the under-reporting of human echinococcosis cases in Chile are described and critically analysed. One is based on expected lethality and the other, taking into account re-admission, is based on corrected hospital discharg...

Beljaeva, N. S., 1969: Growth of pollen tubes and spermatogenesis in crosses of heterochromosomal cotton species. Pollen of Gossypium herbaceum (2n = 26) germinates on the stigma of G. barbadense (2n = 52) in large quantities, but only individual pollen tubes grow as far as the base of the style. When abundant pollen is used for pollination, the pollen grains...

Jorgensen E.C.; Murray W.J.; Block P.Jr, 1974: Thyroxine analogues part 22 thyromimetic activity of halogen free derivatives of 3 5 di methyl l thyronine. Journal of Medicinal Chemistry 17(4): 434-439

Zwartepoorte, H., 1986: Keeping and breeding Cuora flavomarginata. Lacerta, 445: 82-85

Vagundova, M.; Vagunda, V.; Jandakova, E.; Pochmon, D.; Vermousek, I.; Chrenko, V.; Zaloudik, J., 1999: Assessment of estrogen and progesterone receptors and their combined phenotypes in 287 breast carcinomas Good correlation between immunohistochemical and ligand saturation analyses for ER but not PR Frequency of ER- PR+ phenotype greatly reduced by immunohistochemistry. Breast Cancer Research & Treatment 57(1): 97

Sterndorff, I., 1955: The plasminogen activator in urine and the urinary trypsin inhibitor. Normal human urine contains large amounts of an activator of plasminogen and small amounts of a trypsin inhibitor. Only occasionally were larger inhibitor concentrations or traces of a proteolytic enzyme encountered. The plasminogen activator was...

Ghadially, Feroze N., 1961: The role of the hair follicle in the origin and evolution of some cutaneous neoplasms of man and experimental animals. A variety of benign epithelial tumors are produced as a result of cutaneous carcinogenesis, and similar tumors are also known to occur in man. The most common tumor produced is the bud-shaped kerato-acanthoma (type 1) that arises from the superfic...

Miyashita Y., 1980: Note on the nervous control of melanophores of the loach misgurnus anguillicaudatus. Nervous control of the motile responses of melanophores of the loach, M. anguillicaudatus, was studied by making use of an image analyzer system. The melanophore receptors which mediated nerve-controlled pigment aggregation were of .alpha.-adrener...