+ Translate

Basket analysis: a new way of studying short term effects of promotions in grocery retailing

, : Basket analysis: a new way of studying short term effects of promotions in grocery retailing. Basket analysis: a new way of studying short term effects of promotions in grocery retailing: viii + 87pp.

This study introduces scanner based receipt data as a new way of studying promotional effects in grocery retailing. The receipt mirrors the content of the shopping basket. Thus, receipt based analysis is denoted Basket Analysis. Receipt based data makes it obvious that the sales volume of a brand (or a product category) can be expressed as the product of the number of baskets containing the product, and the average quantity that these baskets contain.

Accession: 002308492

Submit PDF Full Text: Here

Submit PDF Full Text

No spam - Every submission is manually reviewed

Due to poor quality, we do not accept files from Researchgate

Submitted PDF Full Texts will always be free for everyone
(We only charge for PDFs that we need to acquire)

Select a PDF file:

Related references

Anderson, K.B.; Cotterill, R.W., 1993: Structure-performance studies of grocery retailing: a review; A response to the Federal Trade Commission/Anderson critique of structure-performance studies in grocery retailing. In the past 15 years or so, several studies have attempted to estimate the relationship between concentration in local US food retailing markets and the level of prices charged or the profits earned by retailers operating in those markets. Most of...

Anonymous, 1983: The $52 billion grocery basket: A long-term look at foodservice's food-buying habits. Inflation, recession and energy costs have had a sizable impact on food-buying practices as related to operating costs according to a "Restaurants & Institutions" survey. The 1983 food-buying-trend survey indicates that operators will pa...

Franklin, A.W.; Cotterill, R.W., 1993: An analysis of local market concentration levels and trends in the U.S. grocery retailing industry. The need for food has created the largest non-durable goods industry in the USA. Food stores sales make up one-third of expenditure on all non-durable goods. This study publishes 1987 grocery and supermarket sales and concentration data in three a...

Budd, J.W.; McCall, B.P., 1999: The grocery stores' wage distribution: a semi-parametric analysis of the role of retailing and labor market institutions. An investigation into the wage inequality in the US grocery stores industry during 1984-94 is presented. A semi-parametric methodology is applied to retail food, and changes in wage distributions are decomposed into four factors: minimum wage, uni...

Grinnell, G., 1978: Trends in grocery retailing. The number of grocery stores in the USA fell from nearly 280,000 to less than 195,000 in the 18 years 1954-1972. In the same period the number of independent single store operators fell from 52% to 32% of the total and chains with 11 or more outle...

Marion, Bruce, W., 1995: Competition in grocery retailing

Panyko, F., 1995: New directions in grocery retailing. Journal of food distribution research 26(1): 98-103

Lerner, A.; Patil, T.S., 1965: Changes in the market structure of grocery retailing. The study (1) measures the broad changes which have occurred in the market structure of food retailing during the past few years, (2) examines some of the methods of growth involved in bringing them about, and (3) draws some inferences as to the i...

Mueller, W.-Fritz; Garoian, L., 1961: Changes in the market structure of grocery retailing

Grinnell,, R., 1977: Grocery retailing in central cities