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Beer preference and country-of-origin in Hong Kong


, : Beer preference and country-of-origin in Hong Kong. Journal of Food Products Marketing 2(2): 43-64

Successful exporting to East Asian markets requires a good understanding of how consumers view products from various countries. But the country-of-origin effect is likely to differ among different segments in any country. The study reported here shows that, for beer, people in different occupational categories in Hong Kong use country-of-origin information differently.

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Accession: 002308721

DOI: 10.1300/j038v02n02_04

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