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Cyprus wine: another perspective - a product-based marketing analysis



Cyprus wine: another perspective - a product-based marketing analysis



International Journal of Wine Marketing 5(1): 75-88



The paper examines the background to the very limited penetration by Cyprus into overseas markets (like the UK) of bottled table wine, diminishing sherry sales and low-price exports of aromatics, in the context of the structure of the industry, the vines, the groves, winemakers and marketeers. Based on more than a year's study and marketing at all levels, it concludes that the Cyprus industry really has reached the cross roads and proposes some of the directions it should take.

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Accession: 002337059

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DOI: 10.1108/eb008612



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